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The PulsePoint Selling Desk includes blocking functionality. Blocking is intended to help you maintain a good fit between your content, the ads that appear alongside your content, and the inclinations of your target audience.

The more options you have for blocking, and the more specific those options are, the easier it’ll be for you to align the ads on your domain with your own content.

By carefully blocking ads that don’t belong on your domain, you can heighten visitor engagement and increase the overall value of your inventory.

Blocking By Category

The category-blocking tab gives you visibility into PulsePoint’s entire list of categories. There are several hundred entries on the list, arranged from the general to the very specific. All our categories are available to you for blocking, either individually or by group.

How do I block a category?

If there’s a category of ad you’d prefer not to display, hit the category’s “Add” button. When you hit the Add button, the category will appear in the Categories Blocked window. Once you’ve added all the categories you want to block, hit Save. You can remove categories from your blocklist or add new ones to it at any time.

Keep in mind that many of our categories have subcategories. If you block a high-level category, all the subcategories it contains will appear on your blocklist. For instance, if you were to add the Arts & Entertainment category to your blocklist, you’d end up blocking every Arts & Entertainment subcategory (Fine Art, Humor, Movies, and so on).

Why don't I see restricted categories?

Ads that fall into the following categories are blocked automatically: Adult Content, Adult Language, Drugs, Hate. You don't need to take any action to keep ads in these categories off your domain.

Will blocking categories affect my revenue?

Probably. Any time you block an ad category, you’re likely to see a change in revenue. The enhanced category-blocking tab shows you how much revenue you’re collecting from each category; you can use this information to determine how blocking a category will affect your bottom line.

What's the difference between revenue & roll-up revenue?

Revenue. Every category has a number in the Revenue column; this number is the amount of revenue you’ve received from ads in the category over the past 30 days.

RollUp Revenue. Categories that contain subcategories have a number in the RollUp Revenue column. RollUp Revenue represents the combined revenue of a category and all its subcategories over the past 30 days.