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Document Revision: 2.15

For outstream video tags, you can now enjoy the same advantages provided by PulsePoint's robust header bidding solution. This document describes how to do so via header bidding outstream video tags.

Entering New Tag

Initial fields

  1. Navigate to Setup --> Ad Setup.
  2. Select your ad group.
  3. Click Create New Tag.
  4. Select Header Bidder --> Video.
  5. The following screen will display.
  6. Fill out the fields within the dark blue section:

    1. Header Bidder: Enter a unique name for your Header Bidding Outstream Video Tag.
    2. Floor Price: Enter the lowest price at which you will accept bids. (e.g. $0.01)
  7. Proceed to Outstream Video Parameters below.

Outstream Video Parameters
 

  1. Fill out the above fields.  This functionality mirrors that of video tags of type outstream, including any restrictions related to mobile devices. Click here for detailed info, referring to the Required Parameters section only.

    REMOVED
    FLASH is not supported for Video Player Type. HTML5 is the only supported choice.

  2. Proceed to Header Bidding Parameters below.

Header Bidding Parameters

  1. Fill out the above fields.  This functionality mirrors that of header bidding display tags. Click here for detailed info, referring to the Pricing Tiers section only.
  2. If you have not already done so, click .
  3. Proceed to Implementation and Code below.

Implementation and Code

  1. You will see a screen such as the following:

    1. Wrapper Implementation Type:  Select the wrapper you wish.

      > Prebid.js
      > PubFood
      > Index Exchange
      > Other

    2. Video player dimensions (if these fields are present):

      1. Width: Enter the player's width (in pixels). This value will reflect in the Header Bidder Code (specifically in the cw field).
      2. Height: Enter the player's height (in pixels). This value will reflect in the Header Bidder Code (specifically in the ch field).
  2. Proceed to one of the following subsections, depending on the Wrapper Implementation Type:
    Prebid.js/PubFood
    Index Exchange 
    Other

Wrapper Implementation Type: Prebid.js/PubFood

  1. Header Bidder Code: This field is read-only. Insert the code therein on your web page(s) anywhere above the Google Ad Manager (formerly called DFP) call. You may insert the code directly onto your page(s), or via your CMS. If updates are needed to the Ad Manager placement, DIV, or slot names, you may edit only those characteristics. As an alternative, you can email the Header Bidder Code via step 2 below.
    Do not deploy the code until you have finalized all fields in all sections of the setup process.
  2. Email Address: If you wish to email the Header Bidder Code (instead of copying from this screen):
    1. Enter the email address and click Send.
    2. The recipient must open the email and insert the attached code into your page(s).
  3. Click .

Wrapper Implementation Type: Other

  1. You cannot access the Header Bidder Code from this screen. Instead, you must email PulsePoint via the above link.
  2. Click ,

Wrapper Implementation Type: Index Exchange

  1. You cannot access the Header Bidder Code from this screen. Instead, you must email PulsePoint via the above link.
  2. Click .

Editing Tag

Preliminary Steps

  1. Navigate to Setup --> Ad Setup.
  2. Select your ad group.
  3. Click the name of the header bidding outstream video tag to modify.



    HINT

    If you do not see the header bidding outstream video tag you wish to modify, it may be that the tag is inactive. (The default is to display only active tags.) To display all tags:

    1) Click Active (per the above screenshot).
    2) Select All.

    HINT (PRICING TIERS)

  4. You will see a screen such as the following. Proceed to one of the subsections below to modify your data.

    HINT

    To cancel any changes you do not wish to keep, click

Inactivate a Tag

  1. Click Active to flip this toggle to Inactive. (See screenshot in previous section.)
  2. Read the warning window, then click OK.
  3. Click  to save your change. (Click  to cancel inactivating this tag.)

Activate a Tag

     

  1. Click Inactive to flip this toggle to active.
  2. Click  to save your change. (Click  to cancel activating this tag.)

Change Tag Name, Floor Price

  1. Make any necessary changes to the header bidding tag name, and/or Floor Price.
  2. If you have no other changes to make, click  and do not proceed any further. Otherwise, proceed to the next step.
  3. Click More.
  4. Review the outstream video parameters and make any necessary changes. Click here for more info.
  5. Review the header bidding parameters and make any necessary changes. Click here for more info.
  6. If you need to change your Implementation and Code parameters, proceed to step 7, Otherwise, proceed to step 9.
  7. Click Implementation and Code.
  8. Make any necessary changes. Click here for more info.
  9. Click .