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Document Revision 1.01

This document explains how to configure the options that control PulsePoint's header bidding wrapper functionality.

If you haven't already done so, you must follow the instructions at Configuring PulsePoint Wrapper and a prerequisite for that step is Setting up Google Ad Manager (formerly called DFP) for PulsePoint Header Bidding.
These options apply to all add slots across all ad slot groups.

Please do not navigate away from this screen until you have saved your changes. Otherwise, they will be lost.

Configuring Wrapper Options

  1. Navigate to Wrapper → Options.
  2. The following screen will display.

  3. If you are configuring these options for the first time, you must proceed to both of the following sections. (General Options and Define Pricing: Price Bid Granularity) Otherwise, proceed to either or both sections as needed.
  4. Be sure to save your changes.

General Options

Configure your general options. These settings apply to all ad slots across all ad slot groups.

  1. Enable Analytics: To enable Header Bidding Analytics, click No per the toggle below. (Click Yes to disable.)

  2. Auction Timeout: Enter the number of milliseconds (ms) after which an auction will time out.

    This timeout is the max # of milliseconds you are willing to wait for a bidder to make a bid. Incoming bids after that point will be ignored.

  3. Select Currency: Select a currency from the drop-down menu. This parameter determines the currency for incoming bids. 

    USD (US Dollar)
    EUR (Euro)
    GPB (Great Britain Pound)
    JPY (Japanese Yen)
    > etc.

    If you do not select a currency, it will default to US Dollar.

  4. Review your settings and make any necessary corrections.
  5. Save your changes.

Define Pricing: Price Bid Granularity

You must configure your pricing tiers (line items) as follows. These settings apply to all ad slots across all ad slot groups. They should match what you have set up in Google Ad Manager.


On the screen below, if you choose an upper limit of $20.00 and a granularity of $0.10, your line items will be: $0.10, $0.20, ..., $19,90, $20.00. Anything above $20.00 will fall back to $20.00, unless you configure additional pricing tiers.

  1. Click Add Pricing Tier. The values below represent typical settings, unless you are configuring additional pricing tiers.
  2. In the second field (outlined in green), enter the upper limit of your price range. (e.g. 20.00)
  3. In the third field (outlined in orange), enter the increment.
    > The sequence of values will display. e.g. .

    Click to remove a pricing tier.

  4. (OPTIONAL): If you require additional pricing tier(s) with a different granularity (increment) for prices above the upper limit of your previous range:

    1. Click Add Pricing Tier.
    2. You will see the following screen for configuring a second pricing tier. The values below are example settings for two pricing tiers. Note that the upper limit for the first tier is now $19.99 and not $20.00, to prevent overlapping the lower value of the second tier.
    3. In the first field of the new pricing tier, enter its lower limit. It should be $0.01 higher than the previous upper limit.
      >  Accordingly, you may need to subtract $0.01 from the previous upper limit. (In this example, you would set it to 19.99.)
    4. In the second field of the new pricing tier, enter its upper limit.
    5. In the third field of the new pricing tier, enter the increment.
    6. If you wish to add yet another pricing tier, return to step 4a. Otherwise, proceed to step 5.
  5. Review your settings and make any necessary corrections.
  6. Save your changes.

Save Changes

  1. If you made a mistake and need to back out your changes, click  at the top of the screen. (Scroll up if you do not see this button.)
  2. Otherwise, click  at the top of the screen. (Scroll up if you do not see this button.)