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PulsePoint’s header bidding solution is designed for all publishers, large and small, as long as they have a Google DoubleClick for Publishers (Ad Manager (formerly called DFP) account. It is compatible with other third party ad servers on the market.

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  1. (REQUIRED BEFORE LAUNCH): Sign a header bidding contract with PulsePoint.
  2. Add line items to your DoubleClick ad Ad Manager ad server, for the wrapper to trigger, based on the highest bid for each ad placement.
  3. Configure the PulsePoint wrapper.

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DefnLineItem
DefnLineItem
Line Item: See Pricing Tier. Applies to DFP Ad Manager orders.

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DefnPricingTier
DefnPricingTier
Pricing Tier: A component of your order that tells your ad server the worth of the bidder demand. For example, for the range $0.10 - $20.00, you can set up line items at $0.10, $0.20, $0.30, …, $19.80, $19.90, $20.00, Each pricing tier contains a different monetary amount, according to the bidder demand’s worth.

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Will I see discrepancies between PulsePoint reported impressions and DFP when Ad Manager when using header bidding?

PulsePoint header bidding minimizes discrepancies by collecting creatives and delivering ads after the publisher’s ad server confirms the ad should be served. Discrepancies are primarily caused by the user leaving the page before the ad loads, and by differences in ad server counting methodologies, especially from external redirects in a waterfall.

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Why should I choose PulsePoint’s automated trafficking tool vs. manually trafficking line items in DFPAd Manager?

Manual trafficking requires considerably more effort on your part to configure header bidding. Accordingly, PulsePoint strongly recommends leveraging its automated trafficking tool.

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